Please answer the following questions and find out your company’s marketing IQ.
How much profit comes from brands or variants that did not exist in the company 10 years ago?
 0%20%40%60%80%100% 
Does your company have a formalised ongoing New Product Development programme?
How many of your brand plans specify ‘Increase awareness’ as a strategic goal?
How many new marketing campaigns have been implemented for the top 5 profit earning brands over the past 3 years?
What is your company’s inflation adjusted research budget compared to 3 years ago?
Do you have a policy of pre-testing the strategic efficiency of advertising?
Do you have a formalised demand pricing modelling process in place?
Does your company use focus groups for decision support?
Does your company run regular (at least once a year) Brand Health studies?
How many attributes per category, on average, does your company monitor?
Loading...